My new favourite beer commercial is Alexander Keith's Girlfriend spot.. Not exactly brand new but I do not believe our friends in the U.S. of A. have had the pleasure of viewing this ad for Alexander Keith's ale on the television. Some things are meant for sharing. Not only is Alexander Keith's India Pale Ale my favourite summer beer, this has to be one of the funniest ads out there.
Alexander Keith's was founded in the early 1800s making it one of the oldest breweries in North America. Beer Advocate rates this particular IPA as a C-. But it is a better brew than that. Consider it not as a traditional IPA but one of the best mass produced beers Canada has to offer. The fact that Labatt now controls Alexander Keith should not scare off the interested drinker.
I was reading some comments about the ad on the intergoogle and fell on this gem by an enraged mother, " We are trying to teach our daughters that they do not have to accept this kind of behaviour. They learn this at home and they are told in school NOT to put up with it. Is this beer company trying to be cute? I really object to them showing this on TV during the hockey games!!"
Sorry lady, hockey and beer are part of the culture and whether you are watching it on CBC, TSN, or NBC, sex and beer will always be associated with sports. You let your daughter watch Don Cherry's outdated and offensive rants, yet a funny beer commercial is a problem? Why don't you have an Alexander Keith's IPA and calm the hell down.
Here's another one, "SO SEXIST...and so insulting to every gender's intelligence levels. DUHHHH - some "things" are archaic. LAME LAME LAME Keiths, you've lost many people on this piece of poo you call advertising."
"Every gender's intelligence"? All of them? "Duhhhhh"? "Poo"? Really? I almost took down my blog when I read these insightful comments. How could I top that?
Isn't the guy's reaction at the end just great? Sort of a, what do you expect? That's just the way he is moment. My friends put up with a lot my crap but I have never tried that. But I might.